Digital guiding principles
We share the digital principles that guide OpenActive. They inform what we do and how we make decisions.
- User needs cover different areas of the sports and physical activity sector, the community built around OpenActive, OpenActive stewards (the ODI and ukactive teams), and innovators from outside of the sector.
- We should always create with user needs in mind, and test our assumptions with real people wherever possible.
- Everything we create must consider principles of reusability, portability, and adaptability.
- Where possible we should consider tools and technologies that already have an existing community around them, and that are free when possible.
- There should be a diversity of imagery and language across OpenActive, so that we do not unintentionally exclude anyone from the initiative.
- Web accessibility and performance should likewise be considered.
- Non-technical users should be supported and encouraged alongside those that are more technical.
- OpenActive is a community-led initiative, so we should consult the community at every step.
- We should be as open as possible about our process and our outcomes, to encourage more organisations to join the initiative.
- User needs now won’t be the same in six months. We should create things that have the flexibility to evolve with us, and ensure that our processes and attitudes can support this too.