Using data to help people get active
Coordinated by


Using data to help people get active
Coordinated by


Using data to help people get active
Coordinated by

Sport England join the community

Sport England and the ODI are joining forces to use data to get more people active by making it easier for them to find and access physical activities. This collaboration forms part of Sport England’s new strategy, Towards an Active Nation, to make physical activity accessible to everyone.

What is OpenActive?

OpenActive is an ambitious, community-led initiative for change across the sport and physical activity sector, which promotes the use of opportunity data to help people get active. It is being coordinated by the Open Data Institute (ODI), an independent, non-profit, non-partisan organisation.

Our goal is to make data on what, where and when physical activity sessions happen, openly available. This “opportunity data” includes details of a yoga class (“how much will it cost?”) through to badminton court availability (“where and when is a court available?”). 

We are bringing together sports and physical activity organisations from across the sector to open up their opportunity data, from leisure operators to National Governing Bodies, local sports clubs to event providers, walking groups to fitness instructors. We are also helping other organisations to use this opportunity data to build interesting tools and experiences for consumers.

We are supporting these organisations to:

  • Open up data – helping them to share and publish data with an open licence.
  • Innovate with data – helping them to use opportunity data to engage their audience.
  • Learn about data – providing ODI-certified training to ensure organisations understand what open data is and how publishing data can benefit them.
  • Create data standards – collaborating to create common standards for consistent, reliable data, which fuels innovation.
  • Build momentum – spreading the message within the sector, and contributing to supporting materials that anyone can use.

The OpenActive community was started by a group of enthusiastic sports and physical activity organisations who wanted to reach new audiences with better opportunities to get active, using data and smart technology. The ODI is calling on all organisations interested in using opportunity data to get more people active, to join the community.


OpenActive is supported by the Open Data Institute and Sport England, funded by the National Lottery, and built on top of research co-funded by Innovate UK and incubated in ODINE.

What are the benefits of joining the
openactive community?

Sport and physical activity providers
  • Make physical activity sessions and facilities easier to find: get more people through the door!
  • Promote quiet sessions to new audiences
  • Improve data skills and understanding by attending training sessions
  • Collaborate on the future of OpenActive, and the data standards
Data users and developers
  • Access open and usable data from across the sector
  • Develop new products to get people more active, and enhance existing ones
  • Shape the development of the standards and engage with data publishers
Influential organisations
  • Build participation in sport by improving the reach and visibility of opportunities
  • Provide additional support to members by showing how publishing their data can help them improve efficiency
  • Improve data skills and understanding by attending training sessions
  • Give members the opportunity to join the OpenActive community and shape the initiative

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