Using data to help get people active

Our aim is to make it as easy to find and book a tennis court as it is to book a hotel room.

We are a community-led initiative for the sport and physical activity sector. Publishing open data about where, when and what activities take place can make it easier for people to find and book activities online. OpenActive develops a standard format to publish and use data about activities.

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What open data can do for you?

Get more people at your sessions

Publishing open opportunity data could help your activities feature on all kinds of different digital products and services. It could help you reach new audiences, and fill unused capacity.

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As seen on…

Case Study

Discover how a UK leisure operator shares data about its available products and how to purchase them to reach new customers, 36% of which had never used a service before.

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Get access to data about 100,000s activities taking place every month

Over 50 organisations, from some of the UK’s biggest leisure operators, to community groups, publish open opportunity data, for anyone to access, use, and share.

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Case study

Discover how OpenActive helped Ordnance Survey meet the needs of a wider group of people, and helps them find the right outdoor activities.

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Offer increased functionality to your customers

Integrations between software systems in the sport and leisure sector are often difficult. The OpenActive standards aim to create best practice for the industry.

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Who is involved?

Software system providers of all sizes have built OpenActive functionality to help their customers to benefit from open data.

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From the blog

OpenActive in numbers

A snapshot of our initiative’s impact to date.

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Activities published per week
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Types of activity published
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Locations across the UK