How does it work?

Publishing open opportunity data allows your activities to be featured everywhere – from websites and apps that attract millions of users, to local and community services.

Who uses open opportunity data?

A snapshot of the platforms, apps and campaigns that could promote your activities.

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Ready to take the next step?

There are multiple services and products that use open opportunity data. Some will dramatically increase your reach on a national level. Others will help you target a certain type of demographic that might otherwise be hard to reach. All can help you to deliver an improved digital experience for your customers.

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Common questions

What about GDPR?

Open opportunity data is information about what activities happen, where, and when. It doesn’t include personal information.

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How much does it cost?

It depends on which booking or management system you use. For many, opening data is free and as simple as ticking a box. Sometimes there is a cost.

Check your system

OpenActive regular drop-in

Got a general question about OpenActive? Join one of our regular calls to chat with the OpenActive community.

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Case study: Everyone Active

Everyone Active shares how sharing data about their activities improves their market reach, and helps them to gain new members who have not previously used their services.

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Explore

Why does the sector need open data?

Understand how open can benefit the sport and physical activity sector.

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Join a technical drop-in call

We host fortnightly calls that anyone can join to ask technical questions.

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Use open opportunity data

Using open opportunity data can help you add more value for your customers.

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Spotlight: British Triathlon

Sharing the process, benefits and challenges of opening data.

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