Using data to help people get active

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Alex Zurita

London Sport

Specialist Advisor — Technology for Participation

Alex is responsible for shaping London Sport’s strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital. This includes shaping the strategic design and implementation of the Sport Tech Hub, OpenActive and leading London’s plan of action in ‘Making London the Heart of the Sport Tech World’.

“As an early advocate and supporter of the OpenActive initiative, leading to the opening of data from some of the early activity providers, I am keen to pass on the learnings and experiences gained so the right foundations can be implemented in other parts of the country.” “I’m most excited about supporting the growth of OpenActive beyond London by working with the remaining OpenActive Champions.”

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Lawrie

Baker

Active Surrey

Sport Operations Manager

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Jade

Cation

EMD UK

Head of Business Development

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Rachel

Cooke

Active Norfolk

Insight and Evaluation Officer

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Gemma

Finlay-Gray

Active Sussex

Strategic Lead — Physical Activity

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Craig

Hyslop

Bristol City Council

Sport Strategy Officer

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Paul

Makinen

England Squash

Head of Marketing & Insight

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Nathan

Matley

Link4Life

Business Analyst and Performance Manager

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Emma

Robinson

Yorkshire Sport Foundation

Research and Insight Manager

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Hazel

Musgrove

GreaterSport

Development Manager; Research and Insight

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Alex

Zurita

London Sport

Specialist Advisor — Technology for Participation