Using data to help people get active

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Paul Makinen

England Squash

Head of Marketing & Insight

Paul leads on all things involving data and technology for England Squash, as well as overseeing the production and application of insight and marketing all programmes and activities.

I aim to start the conversation with data owners about the impact they can have on the wider sector, and to demonstrate the benefits of doing so for the sector as a whole. I’m aiming to network, listen and learn a lot from my peers about their experiences in order to enrich our own knowledge and improve the way we all work — hopefully some of my perspectives and experiences I can pass on will also improve what and how the other champions do things too.\

I also want it to be a catalyst for England Squash to identify and release some data sources we can release as open data!\

I’m excited to be at the heart of a movement that will hopefully see the sport and physical activity sector embrace technology and data and produce a step change in the way we all get active in this country!

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Lawrie

Baker

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Jade

Cation

EMD UK

Head of Business Development

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Rachel

Cooke

Active Norfolk

Insight and Evaluation Officer

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Gemma

Finlay-Gray

Active Sussex

Strategic Lead — Physical Activity

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Craig

Hyslop

Bristol City Council

Sport Strategy Officer

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Paul

Makinen

England Squash

Head of Marketing & Insight

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Nathan

Matley

Link4Life

Business Analyst and Performance Manager

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Emma

Robinson

Yorkshire Sport Foundation

Research and Insight Manager

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Hazel

Musgrove

GreaterSport

Development Manager; Research and Insight

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Alex

Zurita

London Sport

Specialist Advisor — Technology for Participation