Using data to help people get active



Innovation through Collaboration

Who’s involved?

OpenActive’s collaborative community includes ambitious start-ups supported through our Accelerator programme, members of the OpenActive Champions programme of masterclasses, who are using peer-to-peer networking to transform the sector using open data, and the skilled technical community of developers working to improve data knowledge and engagement.

Explore the dashboard to learn more about our community and the datasets already published.

Status Dashboard   Community toolkit

The numbers

Community members
Accelerator start ups
Data-sets published
OpenActive champions


The community

Our open-invitation community is dynamic and self-supporting, allowing us to tap into an ever growing base of engaged individuals and organisations across the sector to support activities nationwide.

Building the data revolution in the sport and physical sector is a collaborative effort between consumers, organisations, and innovative start-ups, designed to support and benefit the industry at all levels.

Standards group

W3C Community

Our goal is to develop technical specifications and best practices that support the use of open and shared data about sports and physical activities.

Find out more


OpenActive champions

The OpenActive Champions are ten advocates embracing and influencing local transformation with open opportunity data. As a peer-network, they’re committed to developing local knowledge, sharing good practice, and driving innovation to get people active.

Lawrie Icon



Active Surrey

Sport Operations Manager

Jade Icon




Head of Business Development

Rachel Icon



Active Norfolk

Insight and Evaluation Officer

Gemma Icon



Active Sussex

Strategic Lead — Physical Activity

Craig Icon



Bristol City Council

Sport Strategy Officer

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England Squash

Head of Marketing & Insight

Nathan Icon




Business Analyst and Performance Manager

Emma Icon



Yorkshire Sport Foundation

Research and Insight Manager

Hazel Icon




Development Manager; Research and Insight

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London Sport

Specialist Advisor — Technology for Participation


OpenActive Startups

The OpenActive Accelerator is supporting 10 startups that use open opportunity data to develop digital products and services that help people get active.


Q: What is OpenActive doing?

OpenActive is a community-led initiative using open data to help people get active. We are working collaboratively to bring about change within the sector by:

  • Improving access to ‘open opportunity data’. This means making data about where and when sport and physical activities happen open for anyone to access, use and share. By doing this, more places, products and services can better inform people of opportunities to get active.
  • Stimulating innovation with data to help meet people’s digital expectations. We are running a 6-month-long startup accelerator. These startups, and other organisations, are creating products and services that use open data, in order to transform the way people discover and participate in relevant activities.
  • Developing open standards. Our W3C group works collaboratively to decide how data about sport and physical activity opportunities can be described, categorised and structured in a consistent way. The standards aim to maximise use and compatibility for new tools, products, and services designed to get people active.
  • Building data literacy within the sector. We champion data leadership, inspire transformation and change across organisations, and strengthen the practical capability of sport and physical activity organisations to work with open data
Q: Who runs the OpenActive initiative?

OpenActive is a community-led initiative across the sport and physical activity sector. This means every OpenActive member plays a part in progressing its vision “using data to help people get active” and shares ownership of its progress and achievements. Find out more about the community

Q: Will the Open Data Institute steward OpenActive forever?

No. In order for the initiative to become a success, it needs to be self-sustaining and driven by the sector itself. The ODI aims to provide the knowledge, tools and foundation for ‘open opportunity data’ to thrive independently. Beyond its stewardship role, the ODI will continue to play a collaborative role as an active OpenActive member.

Through lottery funding awarded by Sport England, the ODI stewards the initiative: driving engagement across the sector, building data literacy, collaboratively developing open data standards, stimulating innovation with startups and leading the initiative’s events and communications. The current funding phase runs from August 2017 to November 2018.

With this future in mind, all tools, documentation and materials have been built by the ODI and OpenActive members with community-led sustainability and maintenance in mind.

Q: How can I follow the initiative’s progress?

Join the mailing list and follow us on Twitter.