What’s the problem?
A lack of physical activity is one of Britain’s biggest public health challenges, causing 37,000 deaths annually and costing £20BN a year.
Our daily lives are immersed in data-enabled services that allow seamless experiences with planning travels, managing finances, and booking leisure activities. We want to achieve the same with physical activity.
Making physical activity opportunities easier to discover and take part in requires improving access to information online and offline. Although information about physical activities is public, a gym might publish sessions on its website, a yoga studio might prefer flyers, and a bootcamp could share its timetable on social media. For someone looking for local activities, it quickly becomes a minefield, not to mention how hard it can be to maintain and share this information.
As a result, people find it hard to browse local opportunities, and services wanting to promote activities struggle to keep up.
How do you fit in?
The OpenActive community was created by a group of engaged sport and physical activity organisations, with the aim of reaching new audiences with better opportunities to get active, by harnessing data and capitalising on innovative solutions.
By joining the open data revolution, you and your organisation can benefit from OpenActive’s current aims:
To publish open data with an open license
To innovate with data to engage and grow the sector’s audience
To learn about data and its value through ODI-certified training
To create data standards for data sharing and fuelling innovation
To build momentum and sustainability within the sector