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For millions, staying active is hard

Let’s make it easier

Almost 18 million (39.4%) of adults in England don’t exercise enough to improve their health and wellbeing.

Sport England

Active Lives Survey - 16/17

We want to get people active using data. For months, activity providers have been openly publishing their opportunity data for our OpenActive Accelerator. Now, it’s over to you. If you have an innovative idea that uses open opportunity data to help people discover and take part in physical activities, we want to hear from you.

Open opportunity data helps people decide whether an activity is (or isn’t) for them. It includes real-time information and integrated booking options for classes, sessions and clubs, spare places in leagues, tennis courts, and football pitches for hire. You can use opportunity data in many ways to inspire people to be more active, remove pain points, and deliver better customer experiences.

Developments in data, social media, VR and AI are having a huge impact on people’s lives, changing the way we travel and entertain ourselves. In the sport and physical activity sector, information about activity opportunities are often siloed, making it harder to innovate - until now.

That’s why we’re launching the ODI’s OpenActive Accelerator supported by Sport England.

What startups get

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Open data

Unique access from key physical activity providers.
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Office space

Including day-to-day business support.
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Mentorship

Matched with industry leaders that are the best fit for your startup.
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Workshops

From business modelling to marketing, you’ll hone the skills you need to succeed.
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1:1s

Weekly sessions with the OpenActive Accelerator team.
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Perks

Access to professional services inc. data hosting.
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Networking

Weekly opportunities to grow your network
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Partners

Supporters and business leads
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Investors

We’ll connect you with the right people and advice at the right time.
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Demo Day

Demonstrate your products and services at an invite-only pitch to investors.

Our experience supporting startups

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Investment raised

Mentors

Alex Icon

Alex

Zurita

London Sport

Amit Icon

Amit

Patel

Crossrail

Andrew Icon

Andrew

McDonough

Startup Advisor

Anna Icon

Anna

Abrell

DevelopHer UK

Cathy Icon

Cathy

White

CEW Comms

Dan Icon

Dan

Appelquist

Samsung Research UK

Danny Icon

Danny

Bent

Project Awesome

Eze Icon

Eze

Vidra

Startup Investor

Helene Icon

Helene

Guillaume

WILD

Hugo Icon

Hugo

Pinto

Accenture

Jack Icon

Jack

Connors

ukactive

Jill Icon

Jill

Quick

The Coloring In Department

Joe Icon

Joe

Scarboro

Touchpape

Louise Icon

Louise

Burke

ODI

Olivier Icon

Olivier

Thereaux

ODI

Philip Icon

Philip

James

Sheridans

Richard Icon

Richard

Henman

Henman Comm

Scott Icon

Scott

Simpkin

Seedrs

Stephen Icon

Stephen

Morana

Octopus Ventures

Tristan Icon

Tristan

Thomas

Monzo

Yodit Icon

Yodit

Stanton

opensensors

Timeline

Startup applications are now closed

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FAQ’s

Q: What is this accelerator about?

The OpenActive Accelerator establishes ready-to-market startups using open data to develop digital products and services that help people get active.

The accelerator provides training, mentorship, access to funding and perks within the ODI, Sport England and external partner networks. It also gives access to open data about physical activity opportunities made open for the first time by OpenActive members such as Greenwich Leisure Limited, Lawn Tennis Association and British Cycling.

Q: I like the idea of being a mentor. What would I be doing?

Our mentors advise closely aligned startups in person and remotely. We’d love to hear from you. Send us your details and we’ll be in touch.

Q: Who can I contact if I need to ask any questions?

Contact Lisa Ellwood, OpenActive Accelerator Programme Manager.

Q: I want to publish open data for the accelerator. Where do I start?

Contact [email protected] with any questions you have. A member of the ODI’s OpenActive engagement team will get back to you shortly to help you work towards publishing data.

Supporters and data providers

Amazon Web Services Icon

BPE Icon

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Geovation Icon

Google Cloud Platform Icon

London Sport Icon

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UK Active Icon

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British Cycling Icon

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KTN Icon

LTA Icon

Leisure World Icon

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Octopus Ventures Icon

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Salford Community Leisure Icon

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