Using data to help people get active

How it works

Open opportunity data helps activity providers reach more people.

1. Get your activities online

Use any listing system or booking system. If you don’t use one yet, it’s quick and easy to set up.

2. Tick the box to open your data

If your system is OpenActive-enabled, tick the box. Otherwise, ask your system to add the tick box.

3. Your activities are available everywhere

From websites and apps that attract millions of users, to communities and services that engage local people.

4. You reach more people

Across a wide range of demographics, without any additional effort.

Get started

Your activities

Your booking systems

Your website

Your network

Your activities

When your booking system is open

More apps and services

Larger community reach

Opportunity Data

Open ‘opportunity data’ is about where and when sport and physical activities happen.

This data can be made available for anyone to access, use, and share, helping consumers to discover and take part in new activities, and providers to more accurately tailor and grow their services.

By encouraging organisations to publish their data openly and to a commonly agreed standard, we are not only facilitating open sharing across individual websites, but building a connected, online community that’s free to grow and innovate in response to its consumers’ needs.

Check out our e-learning

What data is being made open?

Opportunity data types

Opportunity data covers many types of physical activities. From one-to-one classes, mass participation events, to gym classes and yoga sessions. Below are just some examples of the types of data we are opening.

events

Events

sessions

Sessions

facilities

Facilities

leagues

Leagues and Ringers

courses

Courses

online classes

Online Classes

routes

Routes

Personal Trainer

Personal Trainers

Data properties included:

time

Time

Price

Prices

Locations

Locations

Availability

Availability

descriptions

Descriptions

images

Images

gender

Gender restriction

age

Age range

difficulty

Difficulty level

difficulty

Accessibility

Data properties not included:

attendance

Participation and attendance data

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Commercially sensitive data

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Customer data

Case Studies

Our Parks

activeNewham

Get Active London

Table Tennis England

MyLocalPitch

Where now?

Getting started

Discover how to build unlimited reach for your activities

Get started