How does it work?

Publishing open opportunity data allows your activities to be featured everywhere – from websites and apps that attract millions of users, to community tools and services that target local people.

Who uses open opportunity data?

A snapshot of the platforms, apps and campaigns that could promote your activities.

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Ready to take the next step?

There are multiple services and products that use open opportunity data. Some will dramatically increase your reach on a national level. Others will help you target a certain type of demographic that might otherwise be hard to reach. All can help you to deliver an improved digital experience for your customers.

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Common questions

What about GDPR?

Open opportunity data is information about what activities happen, where, and when. It doesn’t include personal information.

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How much does it cost?

For many, opening data is free and as simple as ticking a box. For others, there may be a small cost. It depends on the booking or management system you use.

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Something we missed?

If you have any questions around open opportunity data, or how to decide whether publishing open data is right for your organisation, then please get in touch.

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Case study: Everyone Active

Everyone Active shares how sharing data about their activities improves their market reach, and helps them to gain new members who have not previously used their services.

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Why does the sector need open data?

Understand how open can benefit the sport and physical activity sector.

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Join a technical drop-in call

We host fortnightly calls that anyone can join to ask technical questions.

Use open opportunity data

Using open opportunity data can help you add more value for your customers.

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Spotlight: British Triathlon

Sharing the process, benefits and challenges of opening data.

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