How does it work?

Publishing open opportunity data allows your activities to be featured everywhere – from websites and apps that attract millions of users, to local and community services.

Who uses open opportunity data?

A snapshot of the platforms, apps and campaigns that could promote your activities.

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Ready to take the next step?

There are multiple services and products that use open opportunity data. Some will dramatically increase your reach on a national level. Others will help you target a certain type of demographic that might otherwise be hard to reach. All can help you to deliver an improved digital experience for your customers.

Show me how

Common questions

What about GDPR?

Open opportunity data is information about what activities happen, where, and when. It doesn’t include personal information.

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How much does it cost?

It depends on which booking or management system you use. For many, opening data is free and as simple as ticking a box. Sometimes there is a cost.

Check your system

OpenActive regular drop-in

Got a general question about OpenActive? Join one of our regular calls to chat with the OpenActive community.

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Case study: Everyone Active

Everyone Active shares how sharing data about their activities improves their market reach, and helps them to gain new members who have not previously used their services.

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Why does the sector need open data?

Understand how open can benefit the sport and physical activity sector.

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Join a technical drop-in call

We host fortnightly calls that anyone can join to ask technical questions.


Use open opportunity data

Using open opportunity data can help you add more value for your customers.

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Spotlight: British Triathlon

Sharing the process, benefits and challenges of opening data.

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