Who uses open opportunity data?
A snapshot of the platforms, apps and campaigns that could promote your activities.
Change4Life is here to help your family be healthier and happier by eating well and moving more.
Open your data
Publishing open opportunity data – that is, information about when, where and what activities are taking place – can help you reach more people and fill unused capacity.
How does it work?
Publishing open opportunity data allows your activities to be featured everywhere – from websites and apps that attract millions of users, to local and community services.
Sport England’s campaign to help people be physically active while staying at home.
Badminton England is the National Governing Body for the sport.
A digital sports activity and advice platform by Decathlon.
GetOutside was founded by Ordnance Survey, to help more people to get outside more often.
Aims to encourage Manchester residents to participate in sport and physical activity.
Making physical activity and sport work better in London.
EMD UK is the national governing body for group exercise and dance fitness.
Publishing open data is estimated to increase participation rates by 10-25% per opportunity
Find out moreReady to take the next step?
There are multiple services and products that use open opportunity data. Some will dramatically increase your reach on a national level. Others will help you target a certain type of demographic that might otherwise be hard to reach. All can help you to deliver an improved digital experience for your customers.
Show me howCommon questions
What about GDPR?
Open opportunity data is information about what activities happen, where, and when. It doesn’t include personal information.
How much does it cost?
It depends on which booking or management system you use. For many, opening data is free and as simple as ticking a box. Sometimes there is a cost.
OpenActive regular drop-in
Got a general question about OpenActive? Join one of our regular calls to chat with the OpenActive community.
Case study: Everyone Active
Everyone Active shares how sharing data about their activities improves their market reach, and helps them to gain new members who have not previously used their services.
Read moreExplore
Why does the sector need open data?
Understand how open can benefit the sport and physical activity sector.
Join a technical drop-in call
We host fortnightly calls that anyone can join to ask technical questions.
Use open opportunity data
Using open opportunity data can help you add more value for your customers.
Spotlight: British Triathlon
Sharing the process, benefits and challenges of opening data.
